Rising incomes and growing urbanization have led to various lifestyle changes in a typical Indian household. As food has always influenced an average Indian consumer’s lifestyle, we have seen significant shifts in traditional Indian food habits. The modern Indian consumer is not only seeking variety in his food, but is also willing to experiment with varied regional and international cuisines. The biggest example of this is seen at weddings today where at a North Indian wedding one gets to see counters of South Indian, Italian, Chinese, Thai and many more cuisines. What has added to the exposure is the advent of many global food chains bringing world cuisines to the Indian platter. With opening up of consumer markets, we have seen not only an increase in purchasing power but also opportunities to spend multiplying. In all metros, major and minor, across the country, ‘mall culture’ is changing lifestyles and landscapes. Visiting a mall has become a family outing with entertainment, shopping and eating all under one roof. Mall culture has increasingly made the concept of ‘eating out’ an essential part of an Indian consumer’s life. This rapidly growing trend of ‘eating out’ has led the food service industry to innovate in terms of the products they need to offer to the consumer. Amongst the various options available in market convenience foods that are quick & easy to prepare and cater to the new Indian palate have become popular. The demand for convenience food has supported impressive growth in frozen food segment with Quick Service Restaurants (QSRs), hotels & restaurants contributing significantly to the growth of the category. According to trade estimates, the frozen food market is expected to evolve at a CAGR of 45 per cent to reach Rs 12,520 crore by 2014-15 (source: www.technopak.com). Frozen foods which offer one-stop-solution for the food service segment in India have become common in a chef’s kitchen. Ranging from the simplest to the exotic, the list of ready-to-cook frozen foods in India is simply unbelievable! From peas, chicken, seafood, cocktail sausages, to French fries and hash browns one can find a variety of frozen products. Additionally, pre-prepared frozen varieties of ethnic snacks like Aloo Tikki, samosas and idlis have also been added to the food basket.

In fact, frozen foods can be the most versatile depending on how they are used. With the help of frozen foods one can make delicious meals and refreshments quicker and easier. Moreover, pre-prepared frozen foods serve as an excellent base for custom creations and innovative recipes. Chefs can today make delicious dishes much quickly without any hassles by using a range of frozen products. By just adding sauce, seasonings or garnish and one can get appetizing dishes in less time than traditional cooking.

Why choose frozen foods?
Freezing is a natural form of preservation There are several myths associated with frozen foods as they are considered to be low on freshness and nutrition. In reality, frozen items are generally on par and sometimes higher in vitamins and minerals than their equivalents sold fresh. This is because freezing preserves food for extended periods without the use of any preservatives and it prevents the growth of micro organisms that cause both food spoilage and food-borne illnesses.

Additionally at Farsan Frozen Foods, highest standards of packaging are adhered and use of advanced high speed equipment ensures that products are immediately sealed in an aseptic environment thereby leaving no scope for contamination.

Round-the-year availability
In a country like India with varied weather conditions in different parts of the country, round- the-year availability of fresh fruits and vegetables is usually an issue. Frozen fruits and vegetables often score over fresh ones, because they are available when their fresh counterpart is out of season. Quick freezing technology makes it possible to offer ‘fresh picked’ flavors of popular exotic fruits and vegetables such as kiwi, apples, beans, sweet corn, and broccoli in their frozen form—to satiate the cravings of consumers anytime, anywhere.

Consistent quality
The modern chef is often faced with the challenge of maintaining quality and taste standards on a day-to-day basis. On the one hand, the chef has to add innovative offerings for attracting new customers, and on the other, he needs to ensure that his regular clientele gets meal in an unchanged way.

Consistency in taste and quality is the key to conquer the palate of the customers. It is here that frozen foods come to the rescue of chefs by offering consistent product quality every time. Open a packet of frozen savories and you are sure to get the same texture, crispness and flavour that your customer loves.

Variety in meals
Variety they say is the spice of life, and frozen foods add zing to your meals with an assortment of products suitable for every occasion. In fact, Farsan Frozen Foods offers host of products for every segment of food service industry whether hotels, caterers, pubs & bars, bakeries or theatres.

Caterers or chefs scouting for quick fix banquet food can try the bite size finger food such as Farsan Frozen Foods Cocktail Samosas, Dimsums, Falafels, Ravioli, Spring rolls, etc. Farsan Frozen Foods parathas, aloo tikkis, and 5-minute idlis and Vada add great variety to any breakfast menu.

Farsan Frozen Foods Burger Patties
For pubs & bars that are looking for spicy ethnic variations to accompany with drinks, Farsan Frozen Foods Cocktail Punjabi Samosas , Soya Kebab Tikki are a great treat for customers. And Farsan Frozen Foods veggie burger patty are a perfect fit for bakeries

Furthermore, Farsan Frozen Foods allows chefs to add their own ‘signature’ touch to create great recipes using Farsan Frozen Foods frozen snacks as a base. Caterers or restaurateurs can use products such as, aloo tikki, and veggie burger patty as an excellent base for tried and tested recipes like honey, ragda patty, burgers and even aloo tikki can be used innovatively for an assortment of chaats. Apart from this at movie theatres, Farsan Frozen Foods products can make a great pairing with just adding a dip or accompaniment like Imli chutney, green chutney, and tomato ketchup.

Farsan Frozen Foods range of products caters to taste buds of the entire family. While Farsan Frozen Foods Falafels are a big hit on any birthday party menu, Farsan Frozen Foods Cocktail Punjabi samosas, are everybody’s favorite appetizers on restaurant / dinner menu.

Thus the Farsan Frozen Foods range ensures that there is something for everyone in the food service segment.

Farsan Frozen Foods Cheese Nuggets

Besides making sourcing the right kind of products and cooking a whole lot easier, frozen foods are the ideal means of portion control in meals. With frozen foods, chefs today have the choice of using as much or as little as they desire and the rest can be saved up for the next meal. Thus there is very little or no wastage in frozen foods as compared to fresh foods, thereby cutting down on unnecessary kitchen expenditure.

What’s more, for environment-conscious hotels and chefs, buying frozen can mean fewer trips to the market by car. Doing so reduces not only the costs but also reduces the individual carbon footprint. And, due to its longer shelf life, frozen food can result in less wastage in the delivery and storage chain.

Quick to prepare in ‘Just 5 minutes’
Quick and easy to prepare, Farsan Frozen Foods frozen foods can be brought straight from the freezer into the fryer and cooked in just 5 minutes without having to be thawed. And the product is as delicious and savory as ever! Thus, it enables chefs to process customer orders faster and more efficiently.

‘Better for you’ and ‘fun to eat’
Farsan Frozen Foods recognizes the importance of eating great tasting food without compromising on quality and nutrition. That’s why Farsan Frozen Foods uses superior ingredients that are grown by making the use of best agronomy practices.

At Farsan Frozen Foods, we believe in supplying ‘what’s better for you”’, hence most of our products can be prepared in a Combo oven using negligible oil while preparing to serve . Moreover, these products are packed at their peak of their flavor, which are quickly processed and frozen within hours, before there is any deterioration of the food quality. Further, some of its products like aloo tikki can be baked or prepared on a tawa with minimal oil. This way the product is able to retain the goodness without adding much fat.

Utilizing the best combination of global expertise and local resources, Farsan Frozen Foods offers a wide range of international as well as locally developed frozen products in India. From its global specialties range, the company has popular products like Falafels, Dim sums, Spring rolls, Ravioli, Punjabi Samosas to cater to the international palate.

Farsan Frozen Foods
Besides this, the company through continuous innovation has developed its ethnic range to suit the local taste including products like aloo Tikki and veg nuggets, soya Kebabs.

Maximize menu profits
Farsan Frozen Foods products are designed to maximize menu profits, with every product delivering exceptional cook performance, flavor, texture, and portion control. With world-class manufacturing facilities, and stringent production standards, Farsan Frozen Foods ensures and delivers premium and profitable menu solutions, throughout the year.

Tips on Frozen Foods

1. Proper storage is the first step to draw maximum benefits of pre-prepared frozen foods. Thus, pre-prepared frozen foods should be stored at a temperature of -18 degrees Celsius or lower. If the right temperature is not maintained frozen foods will be of low quality for consumers and will serve little or no purpose as far as nutrition is concerned. Farsan Frozen Foods products do not need thawing and can be used straight from the freezer. Ensure that when whole packet is not consumed at once then the remaining products are sealed well and re-frozen immediately.

2. First in, first out: Foods that have been stored longest in the freezer should be used before those that have been stocked recently because foods tend to change their texture, color, flavor and nutrition value when stored beyond the ‘best before’ date. Make sure that foods that are not required immediately are stored first to bring them to the right temperature before usage. Rotate and clearly date your frozen foods -- first in, first out.